The celeb fragrance could also be primed for a comeback, with Dolly Parton asserting that her first-ever fragrance, “Dolly — Scent From Above,” will launch Monday.
Having teased its launch throughout her cameo in a Superbowl commercial earlier this 12 months, the singer has been ramping up her PR efforts forward of the launch — and she went viral yesterday after recreating her iconic Playboy cowl to mark her husband’s birthday.
The 75-year-old, who can be releasing a ebook later this 12 months, donned a black strapless leotard layered over a crystal fishnet bodysuit, alongside with fingerless night gloves, a pink and white bowtie and — naturally — a pair of black bunny ears.
She captioned the video, “It’s always #HotGirlSummer for my husband,” referencing Megan Thee Stallion’s hit music.
Some samples of Parton’s “Scent From Above” have been made out there in early February, however bottles will formally hit the cabinets subsequent week.
Designed in collaboration with Scent Beauty, which additionally creates fragrances for Cher, the fragrance has all of the hallmarks of a traditional celeb scent: a kitsch pink bottle adorned with a crystal butterfly, the star’s signature engraved throughout the glass and a reportedly candy, floral scent with notes of vanilla, peony blossoms and mandarin.
Dolly Parton’s new fragrance “Dolly – Scent From Above.” Credit: Courtesy of ScentBeauty
While celebrity-owned skincare model launches look like extra prolific than fragrances these days, Parton’s launch is a throwback to when the star-powered fragrance reigned supreme.
The likes of Jennifer Lopez’s “Glow” and Britney Spears’ “Curious” dominated the early 2000s markets, and noughties icons together with Paris Hilton, Christina Aguilera, Beyonce and David Beckham adopted swimsuit — every looking forward to a bit of the pie.
A youthful Britney Spears with her fragrance Curious. Credit: Larry Busacca/WireImage/Getty Images
Elizabeth Taylor’s “White Diamonds” fragrance in 1991 was arguably the primary profitable celeb scent — reportedly bringing in some $1.5 billion over 25 years. However, the house went quiet for a decade till Coty and Jennifer Lopez introduced out “Glow” in 2002: a neroli, orange blossom and grapefruit-scented fragrance.
At the time, the singer promoted the fragrance — spritzed from a bottle within the form of the feminine kind that includes mini 2000s-esque physique chains no much less — as “clean and fresh, but still sexy and sensual.” The transfer paid off when it garnered gross sales of $100 million within the first 12 months it was launched, opening the floodgates for a wave of celeb fragrances.
Elizabeth Taylor unveiling her fragrance “White Diamonds” In 1991. Credit: Raoul/Images Press/Archive Photos/Getty Images
Interest in celeb scents could have dipped lately as younger shoppers gravitate in the direction of a wealth of recent impartial magnificence manufacturers that emphasize “clean” merchandise (make-up or fragrance claiming to be made with much less chemical substances) no frills packaging and extra earthy and pure sounding fragrance notes.
That stated, one sugary candy celeb scent of the 2000s heyday is likely to be making a comeback. According to perfumer retailer Fragrance Direct, this February noticed a 335% enhance in gross sales of Britney Spears’ “Fantasy” assortment in comparison with 2019. The retailer linked it to the discharge of the documentary “Framing Britney Spears,” with followers buying it to “show their support” to the star.
Meanwhile, it is too early to know if Parton’s new product shall be a business success, however within the meantime the singer says she needs her clients to really feel “as blessed and as pretty as I do when you wear it.”