NBCU’s Peacock Heads to Amazon Fire TV After Near One-Year Wait

Nearly one yr after its nationwide rollout, NBCUniversal’s Peacock streaming service is coming to Amazon Fire TV units. The two sides have reached an settlement that’ll see Peacock hit Amazon Fire TV (in addition to its Fire tablets) on Thursday, June 24.

The deal comes 11 months after Peacock, NBCU’s linchpin streaming service, debuted nationally on July 15, 2020. At the time, Peacock was absent from each Roku and Amazon Fire TV — the 2 largest streaming units within the U.S. Now, Peacock will profit from merely getting extra eyeballs on it, with Amazon Fire TV reaching about 50 million energetic customers.

Comcast just lately stated Peacock hit 42 million signups by the top of the primary quarter. But the precise variety of folks paying for the service — which incorporates the WWE Network and basic NBC sequence like “The Office” — isn’t as excessive, with the Wall Street Journal reporting final month that solely 10 million subscribers pay for Peacock.

Similarly, NBCU reached a cope with Roku final September to carry Peacock to the service, after the 2 sides had argued over how to cut up advert income. Looking forward, the Amazon-NBCU deal means Fire TV homeowners will now give you the option to stream Olympic occasions this summer season.
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