Google Pixel 6

The Pixel Pass lets you purchase a new Pixel cellphone bundled with a wide range of providers.

James Martin/CNET

Google’s new Pixel Pass, revealed as a part of Google’s Pixel 6 occasion Tuesday (alongside the corporate’s new Tensor chip), bundles the new Pixel 6 cellphone line with a wide range of Google’s personal providers. The subscription spreads out the price of the Pixel 6 or the Pixel 6 Pro over two years whereas additionally protecting gadget safety, a 200GB Google One subscription with automated picture backup, YouTube Premium, YouTube Music Premium and Google Play Pass.

Google additionally says that after two years, Pixel Pass prospects personal the cellphone and might then join a new Pixel Pass plan to buy a new cellphone. The plans begin at $45 a month for 2 years when utilizing it to purchase a Pixel 6 or $55 a month for a similar time period for the Pixel 6 Pro. An extra $5 monthly low cost comes if you additionally occur to make use of Google Fi as your cellphone service. Note that Pixel Pass is just not presently obtainable within the UK or Australia.


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Read extra: Google Pixel 6 vs. 6 Pro vs. Pixel 5 vs. 5A: What are the variations?

This bundling technique is much like what Microsoft provides for its Xbox recreation consoles: The Xbox All Access subscription covers the price of both the Xbox Series X or Series S whereas together with Xbox Game Pass Ultimate, with costs beginning at $25 a month over two years. If you have been already going to subscribe to Game Pass Ultimate, that subscription really saves a bit money over going a la carte.

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First impressions of the new Pixel 6 and 6 Pro


Google touts Pixel Pass as a option to save as much as $176 over two years if you use the service to get the Pixel 6 and $294 if going for the Pixel 6 Pro, however that is incumbent on if the providers supplied are ones you would wish to use anyway. For occasion, if you favor to make use of Spotify to your music and might tolerate commercials on YouTube, chunk of the Pixel Pass’ worth might not imply a lot for you. 

Let’s dig into every of the Pixel Pass’ providers to see what you get, what you want to notice about every profit — and if that is value it ultimately.

Yes, Pixel 6 and Pixel 6 Pro are a part of Pixel Pass

Standalone price: $599 (£599, AU$999) for Pixel 6, $899 (£849, AU$1,299) for Pixel 6 Pro.

What you get: The price of the Pixel 6 and the Pixel 6 Pro is baked into the price of the Pixel Pass. Without Pixel Pass, the telephones price $599 for the Pixel 6 and $899 for the Pixel 6 Pro (you can even finance them beginning at $24.96 monthly for twenty-four months for the Pixel 6 and $37.46 monthly on the identical time period for the Pixel 6 Pro). Since the cellphone is the costliest portion of the general bundle, it is actually value together with within the worth calculation at its full worth. 

This means the Pixel Pass provides about $20 monthly for Pixel 6 homeowners or about $18 monthly for Pixel 6 Pro homeowners, the worth of which must be made up for with the corresponding providers.

A perk of the Pixel Pass is that after paying $45 monthly for the Pixel 6 or $55 monthly for the Pixel 6 Pro, you totally personal the cellphone and don’t must commerce it in with a view to renew your Pixel Pass in the direction of a future gadget.

Important to notice: This aforementioned possession distinction is a spotlight, as different comparable providers just like the iPhone Upgrade Program or sure cellphone service applications deal with the cellphone extra like a lease during which you acquire the appropriate to commerce within the cellphone however by no means really personal it. But these lease plans could possibly be helpful to cellphone fans who wish to improve yearly, with out really paying for the complete worth of their gadget.

With Pixel Pass, you purchase the cellphone outright and you can hold it (or promote it) after two years whether or not you wish to proceed with Pixel Pass or not.

Google Pixel 6 and Pixel 6 Pro smartphones

Google’s Pixel 6 cellphone (left) and the bigger Pixel 6 Pro.

Stephen Shankland/CNET

YouTube Premium cuts the advertisements and boosts options

Standalone price: $12 monthly.

What you get: YouTube Premium and YouTube Music Premium fall below the identical membership plan, usually $12 monthly or $288 over two years, making up the biggest portion of the Pixel Pass’ included providers. The YouTube Premium facet of the service removes commercials that stream earlier than and through YouTube movies (midroll advertisements particularly are unbelievable to zap away), permit you to obtain YouTube movies to your cellphone or pill and take heed to the audio of a YouTube video on a cellular gadget whereas your display screen is locked (helpful for lengthy interview movies that you do not essentially want to observe). 

The YouTube Music Premium facet of the service is Google’s reply to Spotify and different music providers, offering ad-free entry to each conventional albums alongside stay recordings and music movies that you usually solely discover on the video facet of YouTube. 

Important to notice: A caveat for current YouTube Premium subscribers is that Pixel Pass requires you to cancel your subscription earlier than signing up for Pixel Pass and longtime subscribers grandfathered into the unique $10 monthly YouTube Red worth could wish to hold that in thoughts.

Personally, I’ve been subscribed to YouTube Premium because it launched as YouTube Red and I discover its ad-free expertise to be invaluable. Downloading movies for my subway commute or airplane journey has supplied me hours of leisure and I can not stand midroll promoting breaks. However many individuals I do know scoff on the thought of paying for YouTube and because it makes up such a big portion of the Pixel Pass worth, it might be the dealbreaker for Pixel Pass if this service is not vital to you.

Google One cloud storage to your photographs and extra

Standalone price: $30 per 12 months or $3 monthly.

What you get: The 200GB Google One cloud storage, which individually is $30 for one 12 months or $60 for 2 years, bumps up the 15GB of free Google storage and encompasses Gmail, Google Drive, Google Photos and different Google apps like Pixel’s Recorder app. Since Google not gives limitless picture storage for Pixel telephones, the upper storage tier might come notably in useful for anybody who desires to add their photographs in full high quality versus utilizing Google’s Storage Saver high quality, which compresses your photographs. Pixel Pass prospects can also choose to pay barely extra to extend their storage additional.

Important to notice: While Google lists this plan as “Recommended,” you might not want 200GB of area. A decrease priced 100GB plan is offered at $20 per 12 months with out the Pixel Pass. Also, Google’s Storage Saver compression is kind of good: I’ve personally been utilizing that picture storage stage for years and I discover it preserves a lot of my photos’ element whereas shrinking the file measurement. While Google solely started counting these photographs towards my Google Drive storage this 12 months, Google’s picture administration software estimates that it will take me greater than 4 years to replenish the 100GB of area I presently subscribe to — and by then maybe I’ll be utilizing another service or will contemplate the improve.

Google Pixel 6 Pro

Google’s Pixel Pass consists of providers that permit you retailer your photographs, watch YouTube and play video games on the cellphone.

James Martin/CNET

Google Play Pass for premium apps and video games

Standalone price: $30 per 12 months or $5 monthly.

What you get: Google Play Pass is an app subscription service that runs $30 per 12 months or $60 for 2 years. It consists of a wide range of premium video games and apps that usually require a purchase order to obtain or in-app transactions. Unlike Apple Arcade, the video games on this subscription can be found on different platforms or as a la carte purchases, with explicit highlights together with Stardew Valley, Sonic the Hedgehog and Monument Valley 2. Play Pass additionally consists of podcast apps, climate apps and different classes.

Important to notice: While Play Pass could present a curated expertise, the Google Play Store is full of free and paid selections. For podcasts, you can use Google’s personal Podcasts app totally free. Or perhaps you would slightly assist a creator immediately, as an illustration my favourite Android climate app is Appy Weather, which has a free tier with an choice to improve to a paid tier with extra options.

The worth of Play Pass is fully depending on the best way you use your cellphone, however is very nebulous if you aren’t huge on gaming together with your cellphone. If you primarily simply play one or two video games in your cellphone, you might even be higher off simply shopping for these a la carte.


Google’s Play Pass subscription is analogous to the Apple Arcade subscription obtainable on the iPhone (proper).

Andrew Hoyle/CNET

Preferred Care assist when one thing goes mistaken

Standalone price: $149 for Pixel 6, $199 for Pixel 6 Pro.

What you get: Preferred Care is Google’s equal to AppleCare, during which Pixel prospects can get assist for mechanical breakdowns and unintentional harm to the cellphone. This consists of assist at collaborating walk-in facilities, which within the US consists of uBreakiFix shops. For the Pixel 6, Google fees $149 for 2 years of protection with as much as two unintentional harm claims, or $7 a month that may renew for as much as three years of mechanical breakdown protection and 6 unintentional harm claims. For the Pixel 6 Pro that begins at $199 for 2 years of protection or $9 a month.

Important to notice: While the assured gadget safety is handy, it isn’t the one option to get gadget protection. Certain bank cards present cellphone safety as a perk, and might not have an annual price. For occasion, I take advantage of a Capital One QuickSilver to pay for my cellphone invoice and since it is a World Elite Mastercard I can obtain a reimbursement of restore prices ought to my cellphone get broken or stolen. I have never personally exercised that profit but, so I can not totally endorse it, but it surely’s been sufficient of an assurance that I’ve since skewed away from buying different gadget safety plans.

CNET sister website The Points Guy has a roundup of bank cards that embody cellphone safety, however like with any bank card, it is value ensuring to totally perceive its phrases, situations and associated charges.

Google Pixel 6 Pro

Before getting the Pixel Pass, you ought to make sure that the providers are of worth to you.

James Martin/CNET

Grand complete

So for instance you completely would need the Pixel 6 cellphone and all of those providers. Without the Pixel Pass and earlier than taxes, the Pixel 6 comes out to $1,156 when counting the gadget at its full $599 worth and utilizing the two-year price of every of the providers. With the Pixel Pass, the fee is $1,080, amounting to a $76 financial savings. You could also be questioning why Google estimates a $176 financial savings, however Google’s reply for that’s that the quantity is calculated primarily based on the month-to-month pricing of every of these providers versus the annual charges that I’m selecting to make use of since it is a two-year program.

For the Pixel 6 Pro, the $899 gadget plus the varied providers at annual charges with out Pixel Pass come to $1,506. With the Pixel Pass, it is $1,320 for a financial savings of $186. Google’s estimate of financial savings primarily based on the month-to-month charges for all of the providers is $294 off over two years.

With this math, it is clear that there’s certainly some financial savings available if you are captivated with every of those providers and intend to utilize them frequently. I might say a very powerful query to ask is whether or not YouTube Premium or Device Protection as supplied by Google is vital to you, as a result of if it is not you will simply be higher off shopping for the gadget with out the Pixel Pass. Since Google One and Google Play Pass are a a lot smaller portion of the general subscription worth, these two will doubtless make up much less of a deciding issue.

Pixel Pass pricing breakdown

Product/Service Pricing
Pixel 6, standalone $599
Pixel 6 Pro, standalone $899
YouTube Premium price, 24 months $288
200GB Google One subscription, annual price x 2 $60
Google Play Pass, annual price x 2 $60
Preferred Care, two-year price $149 for Pixel 6, $199 for Pixel 6 Pro
Pixel 6 complete with out Pixel Pass $1,156
Pixel 6 complete with Pixel Pass $1,080
Pixel 6 Pro complete with out Pixel Pass $1,506
Pixel 6 Pro complete with Pixel Pass $1,320

What do you consider the Pixel 6 and the Pixel Pass subscription? Let us know within the feedback.

Thinking of shopping for a Pixel cellphone? Here’s how you can know which Pixel remains to be value shopping for in 2021.

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