Produced by “Saturday Night Live” patriarch Lorne Michaels’ firm, the premise (just like the title) is a play off “Brigadoon,” the place Gene Kelly and Van Johnson stumbled upon a magical village.

Here, it is a pair of lovers, Melissa (“SNL’s” Cecily Strong) and Josh (Keegan-Michael Key), who inadvertently enter a throwback village, discovering that the one means they’ll cross the bridge again to their actuality is with their one real love, resulting in a bit of shock when the magic does not work for the 2 of them collectively.

What unfolds, then, is a sequence of encounters designed to check the couple’s ties — and whether or not their destined companion may truly be one of Schmigadoon’s colorfully clad residents — augmented by an array of high-spirited numbers and figuring out asides. For starters, the absence of homosexual characters in old musicals is amusingly addressed.

If you hear echoes to the likes of “Carousel,” “The Music Man” and others, you would be proper, sung by an enormously gifted forged — together with Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, and Jaime Camil — who all seem like having an absolute ball doing it.

Still, the issue with this kind of train — conceived by animated-movie veterans Cinco Paul and Ken Daurio, working with director Barry Sonnenfeld — hinges on sustaining it, and the sequence maybe inevitably drags in the center, a little too self-satisfied with the premise and its cleverness in evoking the previous.

“Women were so underwritten in early musicals,” Melissa muses, recognizing the thinness of one of the characters. Later, she reassures Josh that “nobody dies in a musical,” earlier than rattling off a lengthy listing of all of the characters that do.

Simply put, it is sporadically enjoyable however a little too cute for its personal good. Working in the confines of streaming affords “Schmigadoon!” the posh of interesting virtually completely to the high-school-drama geek contingent, a moderately small if usually fascinating demo.

The sequence additionally occurs to tread the boards in a 12 months that can see an inordinate quantity of musicals hit film theaters — “West Side Story” and “Dear Evan Hansen” amongst them — after the disappointingly tepid box-office reception for “In the Heights” regardless of stellar opinions.

Somewhat spared from conventional industrial pressures as a streaming entry, it is good that an outfit like Apple had the latitude do produce “Schmigadoon!,” even when the venture feels pretty disposable.

With its playful title and trappings, “Schmigadoon!” is designed to get consideration. As for whether or not a important quantity of individuals truly watch it, just like the present’s leads, a streaming service can afford to cross that bridge in terms of it.

“Schmigadoon!” premieres July 16 on Apple TV+.

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